The Food Marketing Experts | The Happy Pear

The Customer

The Happy Pear is a twenty-year-old brand established by Dave and Steve Flynn, the Irish twins, who have made it their mission to encourage people to eat more veg. The Happy Pear has published six cookbooks promoting the benefits of a wholefood, plant-based diet, they also offer 15 online courses with over 100k participants, run a recipe club with over 700 recipes on the website and have a social media following of nearly 2m. The Happy Pear also produces a range of award-winning healthy food products for the Irish market, including pesto, hummus, granola, snacks and drinks.

The Challenge

To launch and promote The Happy Pear’s product range in the UK which included support with sourcing suitable listings and distributors. In addition The Happy Pear tasked The Food Marketing Experts with promoting their latest cookbook, The Happy Pear 20, which celebrates 20 years in the industry via PR, book tour and events.

What We Did

We entered The Happy Pear products for various trade and consumer food awards
Secured cooking demo slots at the Ideal Home Christmas event and Plant Based World Expo, in addition to negotiating free stand space at both events from which to sell products / books
Helped negotiate space at Speciality & Fine Food Fair
Arranged book tour which spanned various locations across the UK, including supporting The Happy Pear brand collaboration partnerships
Shared new routes to market and sales channels
Created compelling news content to encourage a positive response from trade and consumer media (print and digital publications, broadcast and podcasts)

The Happy Pear

“I have been working with the team at The Food Marketing Experts for the last 10 months and I have to say, I’m delighted with the fantastic results that are consistently being delivered – on a weekly basis! Having been involved in numerous marketing campaigns which has naturally resulted in liaising with myriad agencies, I’m particularly impressed with the team’s comprehensive knowledge of the food industry, which includes a superb network of contacts to aid the sales and distribution of products into the UK market. I’ve yet to come across another consultancy that is able to provide such a broad portfolio of services, specifically developed to cater for the food and drink sector.

The Food Marketing Experts has helped raise awareness of The Happy Pear, both generically in terms of the brand itself as well as for the latest cookbook and portfolio of products being rolled out for UK consumers. Very happy to recommend!“

Shaun Measday – Commercial Director

THE HAPPY PEAR

The Results

The Happy Pear