LA VIEJA FABRICA

From Quiet Brand to 77 Million Reach in One Strategic Campaign

PR | STRATEGY | SOCIAL MEDIA | COLLABORATIONS | WEBSITE | DESIGN | CONTENT CREATION INFLUENCERS

THE CLIENT

La Vieja Fábrica is a beloved Spanish preserves brand with a heritage dating back to 1834. Crafted in the heart of Spain using traditional recipes and the finest seasonal fruits, La Vieja Fábrica produces an extraordinary range of jams, marmalades and preserves that capture the authentic flavours of Spanish artisan food-making at its very best.

THE CHALLENGE

La Vieja Fábrica came to The Food Marketing Experts with a brief to build brand awareness in the UK market, support a major new listing with Asda, establish a compelling digital presence, and demonstrate to UK consumers that La Vieja Fábrica is far more than just a breakfast preserve it is a versatile, premium quality ingredient worthy of a place in every kitchen.

WHAT WE DID

Delivered a comprehensive PR strategy across trade and consumer channels to build brand awareness and credibility in the UK market
Designed and launched a brand new website, giving La Vieja Fábrica a polished, compelling UK digital home that tells the brand's rich story beautifully
Executed a targeted influencer campaign to support new retail listings and drive consumer awareness and trial at the point of purchase
Created a portfolio of inspiring recipes demonstrating the versatility of La Vieja Fábrica products beyond the breakfast table from glazes and dressings to desserts and cheese pairings
Produced a full suite of content including photography, reels and written content designed to resonate with the UK consumer and bring the brand's Spanish heritage to life
Delivered a dedicated PR campaign to support the landmark Asda launch securing coverage across consumer and trade titles to maximise awareness and drive footfall in-store
Established strategic collaborations both online and offline to grow brand reach and introduce La Vieja Fábrica to new audiences

THE RESULTS

Successful Asda launch supported by meaningful press coverage across consumer and trade titles
Brand new website live, telling the La Vieja Fábrica story to a UK audience for the first time
Growing influencer community driving awareness and trial across social media
A suite of compelling recipe and content assets establishing La Vieja Fábrica as a versatile, premium kitchen ingredient

KEY RESULTS

£ Value of PR media coverage

Total audience reached

% ROI on marketing investment

"I'd recommend The Food Marketing Experts to anyone looking for an exceptional marketing partner."

The team has a clear understanding and broad experience of the food and drink sector. This, combined with their extensive portfolio of marketing skills, proven contacts and clear commitment to exceed the KPI expectations, has resulted in the delivery of a comprehensive and successful campaign.

I'd recommend The Food Marketing Experts to anyone looking for an exceptional marketing partner.