FRUIT BOWL

Creating fresh, exciting healthy snacking content for well-known kids brand, Fruit Bowl

PR | EVENTS | CAMPAIGNS | STRATEGY | BRAND PARTNERSHIPS | CONTENT CREATION | SOCIAL MEDIA

THE CHALLENGE

Fruit Bowl is a leading kids snack brand, available in major retailers throughout the UK. They are super passionate about getting fruit into little hands and each of their individually wrapped portions count as one of your five a day.

Fruit Bowl had already cracked the parent problem – individually wrapped fruit snacks that actually count as one of your five-a-day. They were in major UK retailers. Kids loved them. Parents trusted them.

What they needed was a fresh, creative approach to PR and social media, giving the brand a personality that resonated with both kids AND parents, content that made healthy snacking exciting, social media worthy of their product quality. Brand ambassadors who'd champion them authentically and campaigns that got families engaged (and kids active!)

WHAT WE DID

Created lunchbox videos
Developed fresh, on-brand photography style
Built and launched new Instagram platform
Created blog calendar: product reviews, charity craft days, ambassador features
Boosted website content strategy

Co-developed adorable animal characters for each product
Made brand instantly relatable for little ones
Created characters that became campaign stars
Built visual world kids wanted to be part of

Created, coordinated, and managed viral rock hunting phenomenon
Got kids active and families outdoors
Leveraged social media for massive participation
Achieved phenomenal nationwide traction
Turned healthy snacking into an adventure

Secured and managed 6 brand ambassadors iIncluding England Rugby star Rachael Burford!
Opened our little black book for perfect brand champions
Managed ongoing relationships and authentic content

Engaged with 100+ influencers
Secured in-box sampling opportunities
Placed products in blogger awards goodie bags
Got products into the right hands (and feeds)
Generated conversations, engagement, and trial

Partnered with complementary brands
Created sampling opportunities that felt natural
Reached new family audiences

WHAT WE DELIVERED

Social media platform creation & management
Video content production
Photography art direction & styling refresh
Blog strategy & content calendar
Character development & brand storytelling
Campaign creation & management (Summer Rocks)
Brand ambassador sourcing & management (6 relationships)
Influencer engagement (100+ relationships)
PR strategy & media relations (£250K coverage)
Brand partnerships & collaborations
Sampling strategy & execution
Event placement (blogger awards)
Website content enhancement

KEY RESULTS

£ Total PR value

Brand ambassadors including sports stars

Viral, nationwide Summer Rocks campaign

"They have a natural talent for spotting opportunities, thinking outside the box and bringing great brands together"

We had the delight of working with The Food Marketing Experts when they delivered our PR, social media and brand collaboration opportunities. They acted as an extension to the Fruit Bowl business and managed most elements of our marketing such as setting up social media platforms, created a new, more on-brand photography stylisation, launched our new brand characters, and delivered our summer rocks campaign. They have a natural talent for spotting opportunities, thinking outside the box, bringing great brands together and have their client's best interests at heart – for a big agency, they have a very personal touch.

FRUIT BOWL