CASTLE DAIRIES

From Quiet Brand to 3,815% ROI in One Strategic Campaign

PR | STRATEGY | SOCIAL MEDIA | EVENTS | COLLABORATIONS | CONTENT CREATION INFLUENCER

THE CHALLENGE

Castle Dairies is a premium British butter brand with a proud heritage in dairy craftsmanship. Producing exceptional quality butter from the finest British milk, Castle Dairies is committed to bringing real, honest dairy back to the heart of the British kitchen.

THE CHALLENGE

Castle Dairies came to The Food Marketing Experts with a brief to build brand awareness across both trade and consumer channels, grow their social media presence, develop a compelling and consistent brand voice, support new retail listings, and drive direct-to-consumer engagement all while establishing butter as an ingredient worth celebrating.

WHAT WE DID

Delivered a comprehensive PR strategy across trade and consumer channels, securing significant coverage across a wide range of high-quality publications
Developed the brand's tone of voice and social media strategy from the ground up, creating a consistent, warm and engaging brand presence across all platforms
Created a portfolio of beautiful recipes placing Castle Dairies butter at the heart of each dish demonstrating its versatility and quality to consumers
Developed and implemented a direct-to-consumer strategy to build lasting relationships with Castle Dairies' end customers
Created and executed numerous collaborations both online and offline, including a standout recipe creation collaboration with Gallo
Produced a comprehensive trade and consumer show plan to maximise brand visibility at key industry events
Built a consumer database from scratch and developed an ongoing engagement strategy
Delivered multiple influencer campaigns to support new listings in Tesco and Morrisons driving awareness, engagement and sales at the point of listing
Significantly grew social media following and engagement across all platforms

THE RESULTS

Significant and measurable growth in social media following and engagement across all platforms
Successful influencer campaigns supporting new listings in Tesco and Morrisons
A growing, engaged consumer database driving direct-to-consumer revenue
A distinctive, consistent brand voice and social media presence established and embedded

Castle-Dairies-Butter-Products-Packshot-High-Res

KEY RESULTS

£ Value of press coverage

Total audience reached

% ROI on marketing investment

"The Food Marketing Experts deliver. They care about your brand as much as you do, and that makes all the difference"

Working with The Food Marketing Experts has been a real game-changer for Castle Dairies. From the very beginning, Vhari and the team brought an energy, expertise and genuine passion for our brand that has transformed how we show up in the market.

Their PR work has been inclusive across race and consumer press, securing us coverage in the right titles, with the right audiences, at exactly the right moments. They understand the food and drink media landscape inside out and know how to tell a brand story in a way that genuinely resonates.

The content and recipe creation they have delivered across our social platforms has been consistently exceptional, creative, on-brand, and perfectly pitched to our target consumer. The recipes in particular have given us a brilliant platform to showcase the versatility and quality of our products in a way that feels fresh, inspiring and authentic to who we are as a brand.

Their influencer work has introduced Castle Dairies to audiences we simply wouldn't have reached on our own, and crucially, the partnerships they've secured have felt genuinely aligned with our values.

The social media strategy and implementation has tied everything together beautifully. We now have a coherent, confident and engaging social presence that we're incredibly proud of, one that drives real conversation and growth.

The Food Marketing Experts deliver. They care about your brand as much as you do, and that makes all the difference. I wouldn't hesitate to recommend them to any food and drink brand looking to grow with purpose and ambition.