FRAGATA

100-year-old Spanish olive brand conquers two new markets simultaneously

SOCIAL MEDIA | STRATEGY | BRAND PARTNERSHIPS | CONTENT CREATION | INFLUENCERS | WEBSITE | DESIGN

THE CHALLENGE

Fragata had a century of Spanish olive expertise and a sterling reputation, with growing sales in the UK and launching in New Zealand they are keen to increase their presence in both countries.

They needed our help to create mouthwatering content that encourages customers to try Fragata olives, drive brand awareness via social media and influencer activity. Working in both New Zealand and the UK.

WHAT WE DID

We developed comprehensive social media brand guidelines
Created flexible design system for both markets
Built integrated marketing strategy spanning two continents
Evolved brand look to align with current trends
Created seasonal content reflecting both countries’ seasons
Developed recipes relevant to each market
Designed social assets with a consistent visual identity
Built a new website as digital hub
Established a consistent colour palette, fonts, filters, and layout
Designed point-of-sale materials for major retailers
Secured sampling opportunities
Created retailer-specific activation strategies
Reached out to and managed influencers in UK and NZ
Built authentic advocacy in both markets
Generated user-generated content and reviews
Created powerful brand partnerships
Introduced Fragata to entirely new customer bases
Cross-pollinated audiences for maximum reach

WHAT WE DELIVERED

Dual-market marketing strategy (UK & NZ)
Social media brand guidelines
Seasonal content creation (for both hemispheres)
Recipe development for each market
Website design & development
Point-of-sale design for 7 retailers
Influencer outreach & management (2 countries)
Brand collaboration partnerships
Visual identity evolution
Social media management (all channels)
Sampling strategy & execution
Retailer relationship building
Content library creation

THE RESULTS IN NUMBERS

Content interactions in 8 months

Views across Instagram & Facebook

Delicious recipes created

“The content they create is delicious and really engages with our customers”

We are delighted with the work the team at The Food Marketing Experts have done, they feel like an extension of our team, and the content they create is delicious and really engages with our customers. The brand is growing and being seen by more customers which is our key objective.

ZOË WATSON – FRAGATA