GOZNEY X SEGGIANO

When pizza ovens meet premium ingredients, magic happens

PR | STRATEGY | BRAND PARTNERSHIPS | INFLUENCERS | SOCIAL MEDIA

THE CHALLENGE

When Gozney the market leaders and makers of show-stopping pizza ovens reached out to us, we knew they would be a perfect collaboration partner of existing client, Seggiano, purveyors of exceptional Italian ingredients. Both wanted to drive sales and engage with new customers. It was going to be the perfect pairing to stand out in crowded markets, engage each other’s audiences, drive sales for both brands and generate irresistible content.

WHAT WE DID

We created a collaboration cookbook – literally and figuratively.

Developed stunning recipe collection showcasing both brands
Created downloadable and printed recipe guides
Distributed guides through Seggiano retail stockists to drive in-store sales
Used collaboration to secure new Gozney listings
Launched major social media giveaway (Gozney oven + Seggiano products)
Engaged both brand communities simultaneously
Created FOMO that drove massive participation
Partnered with Gozney brand ambassadors
Generated authentic user-created content
Showcased products in action with mouth-watering results
Reciprocal newsletter features with exclusive discounts
Leveraged both audiences for maximum reach

WHAT WE DELIVERED

Creation of an eye catching competition
Increased following across social media
Increased social media reach for both brands
69,000 consumers reached via newsletters
Selfridges enquiry secured
Leading garden center buying group sales leads generated
New Gozney retail listings via Seggiano distribution network
Cross-brand storytelling established
Downloadable asset created for website to drive data capture
Recipe booklet created and sent out to stockists to drive sales of product instore
Recipe development & food styling
Printed & digital recipe guide
Social media competition strategy
Brand ambassador coordination
User-generated content campaigns
Cross-brand email marketing
Retail distribution strategy
Sales lead generation
Trade customer development

THE RESULTS IN NUMBERS

Competition entries

New subscribers in 7 days

Social media reach

“We really enjoyed working on this campaign and it gave us a branded presence in the market both with consumers and potential trade customers.”

We really enjoyed working on this campaign and it gave us a branded presence in the market both with consumers and potential trade customers. It was also great to share delicious ingredients with our Gozney brand ambassadors and witnessing what they cooked up with the Seggiano products was impressive. As a brand we focus heavily on content and this collaboration enabled us to create inspirational content and reach a new audience.