LA RUSTICHELLA
The Customer
La Rustichella is a luxury Italian truffle brand selling in 16 countries across the world who were looking to grow their presence in the UK market.


The Challenge
The Food Marketing Experts were tasked with introducing truffles to a range of high-end UK consumers and chefs to drive both food service and retail sales. Activate brand activity to encourage trial.
What We Did
- Organised two truffle hunting trips to Italy, engaging with media and chefs.
- Creation of a Ready, Steady, Truffle competition with the chefs.
- Secured space at key events such as HRC and IFE
- Developed a culinary excellence competition with Westminster Kingsway College.
- Created tasting events to engage with distributors and sales teams.
- Secured new stockists and a new importer.
The Results
Secured £ 62,295 of PR coverage for the products
Worked with six Michelin-starred chefs
Chef development challenge, supporting chefs of the future
Developed new sales channels
Supported UK distributor event to increase sales through trial and engaging with sales teams
Content creation
Arranged buyer meetings with Harrods and Selfridges

La Rustichella

“I’ve had the pleasure of working with The Food Marketing Experts for the past year, and I can confidently say they’ve been a game-changer for our business. From the very beginning, their team took the time to understand our brand, goals, and target audience, crafting a personalized strategy that has truly driven results.
What sets The Food Marketing Experts apart is their communication and dedication. They’re always available to discuss strategies, provide updates, and are quick to adjust campaigns based on performance. Their approach feels like a true partnership, and it’s clear they care about our success as much as we do.
Thanks to their efforts, we’ve seen a significant increase in leads and sales.
We highly recommend The Food Marketing Experts to anyone looking to take their marketing to the next level. They deliver exceptional results and have been an invaluable asset to our team!”
Our Services At A Glance
- PR
- Buyer reach out
- Content creation
- Chef collaborations
- Media relations