LA RUSTICHELLA

How we made Italian truffles the talk of UK kitchens

PR | EVENTS | AWARDS | STRATEGY | BRAND PARTNERSHIPS | SOCIAL MEDIA | SALES

THE CHALLENGE

La Rustichella had conquered 16 countries with their exceptional Italian truffles products. This second generation family business wanted to launch their premium product into the UK market, this is where we stepped in.

We launched La Rustichella as the go to truffle brand in the UK, connecting them with new routes to market to enable them to deliver to the foodservice sector, and get them seen by chefs.

WHAT WE DID

We created an unforgettable truffle journey – from Italian hillsides to Michelin-starred kitchens.

We organised two exclusive truffle hunting trips to Italy
Invited 6 Michelin-starred chefs for immersive familiarisation
Live social media coverage from the Italian countryside
Created “Ready, Steady, Truffle” culinary competition in Rome
We secured prime space at HRC and IFE trade events
Established a strategic relationship with Chef & Restaurant magazine
Developed “Truffle Masterchef” competition with Capital City College
Engaged with emerging UK culinary talent
We also rolled out distributor and sales team tasting events
Arranged buyer meetings with Harrods and Selfridges
Secured new stockists, and a new importer, and a distributor
Enhanced relationships with key distributor partners

WHAT WE DELIVERED

New UK importer secured
Six buyer dinner events created and hosted
Multiple new stockists onboarded
Harrods and Selfridges meetings arranged
Distributor relationships strengthened
New sales channels developed
Increased sales through trial and engagement
Partnership with a leading culinary college
International press trip organisation
Michelin-starred chef engagement
Culinary competition creation & execution
Trade show strategy & presence
Media relations (12-page feature placement)
Distributor engagement events
New importer & stockist acquisition
Content creation & recipe development
Social media amplification strategy

LaRustichella-Chefs-Event-King-of-truffle

KEY RESULTS

£ value of PR coverage

Michelin starred chefs

now La Rustichella advocates

Channel 4’s Sunday Brunch mention by participating chef

“Thanks to their efforts, we’ve seen a significant increase in leads and sales.”

I’ve had the pleasure of working with The Food Marketing Experts for the past year, and I can confidently say they’ve been a game-changer for our business. From the very beginning, their team took the time to understand our brand, goals, and target audience, crafting a personalized strategy that has truly driven results.

What sets The Food Marketing Experts apart is their communication and dedication. They’re always available to discuss strategies, provide updates, and are quick to adjust campaigns based on performance. Their approach feels like a true partnership, and it’s clear they care about our success as much as we do.

Thanks to their efforts, we’ve seen a significant increase in leads and sales. We highly recommend The Food Marketing Experts to anyone looking to take their marketing to the next level. They deliver exceptional results and have been an invaluable asset to our team!