MISSION KITCHEN

How we turned a one-day event into industry-wide buzz

PR | EVENTS | STRATEGY

THE CHALLENGE

Mission Kitchen supports more than 100 growing food and drink businesses with flexible access to commercial kitchens, workspace and business support. Through their events they aim to drive discussion and focus on specific topics within the food and beverage industry.

With big ambitions for their ‘Future of Fish’ conference they wanted to create a room full of people engaging and discussing the future of fish. They needed media buzz, a sell out crowd, high profile speakers and social media buzz across the industry.

WHAT WE DID

We didn’t just promote an event – we created a movement.

Pre-Event Hype:

Targeted press releases to key trade media
Personalised invites to our powerhouse network: chefs, food innovators, CEOs, retailers, buyers, and media heavyweights
Went fishing for the right people: industry contacts, government reps, and fishing industry dignitaries
Secured additional headline speakers to boost credibility

Day-of Domination:

Press briefings with key journalists
Real-time social media activation with attendees
On-the-ground relationship building with VIPs and media

Post-Event Amplification:

Strategic press release distribution
Follow-ups with media (even those who couldn’t attend)
Captured 12 glowing testimonials
Comprehensive evaluation report with actionable insights

WHAT WE DELIVERED

4 pieces of coverage across key trade titles – building anticipation
Sell out event
5 media briefings with top-tier journalists
30% of attendees shared live content with a combined reach of 21,727
Event PR strategy & execution
VIP guest & speaker acquisition
Media relations & briefings
Social media amplification
Post-event evaluation & insights

THE RESULTS IN NUMBERS

Testimonials

£ worth of media coverage

Audience reach across social & trade media

The Food Marketing Experts played a key role in the success of the Tomorrow’s Table Future of Fish event, ensuring we achieved great media coverage and reached our target audience. Their efforts contributed significantly to the visibility of our event, and we appreciate their hard work and dedication.

MISSION KITCHEN