NIGEL BARDEN’S DRIVETIME DISHES

Taking Nigel Barden’s show from concept to 250+ 5-star reviews

LOCATION SOURCING | PR | POST PRODUCTION | BRAND CURATION

THE CHALLENGE

Nigel Barden – BBC Radio 2’s beloved food correspondent and champion of British artisan producers – had a vision: a stunning new show celebrating incredible ingredients, talented chefs, and the stories behind exceptional food. But visions need execution and that was the challenge for The Food Marketing Experts.

Find the perfect filming location in the UK
Produce a series worthy of Amazon Prime
Curate the right brands and guests
Manage filming and flawless post-production
Launch with maximum impact and exposure
Turn viewers into raving fans

Needless to say, Nigel’s reputation for quality meant anything less than exceptional wasn’t an option.

WHAT WE DID

We didn’t just produce a show – we created a gastronomic love letter to British food.

We scouted locations across the UK, selecting the stunning Lake District as the perfect backdrop.
Through our supplier network we sourced a premium media company
Managed post-production edits with perfectionist-level scrutiny, ensuring every frame met Barden-esque standards
We consulted our “little black book” of artisan producers to selected food heroes whose stories deserved telling
Created weekly guest experiences showcasing unique ingredients
Post-filming we managed brand relationships, coordinated product imagery and information
We secured £35,000 worth of PR coverage (consumer and trade)
Arranged podcast interview with Delicious Magazine
Coordinated series preview at Speciality Fine Food Fair 2018
Organised Food for Thought stage presentation
Invited key media contacts and arranged one-to-one time with Nigel

Nigel-Barden-Drivetime-Dinners-Seasoning-Steak

THE RESULTS IN NUMBERS

5-Star reviews

£ worth of media coverage

Subscriber access

What This Means

Audience love validated (those reviews don’t lie)
Media buzz created pre and post-launch
Massive distribution reach achieved
Artisan producers showcased to premium audience
Nigel’s brand elevated to streaming star status
Series positioned for longevity and ongoing success

Creating this new series with The Food Marketing Experts team has been rewarding, fun and speedy! I have a marvelous opportunity to champion artisan food and drink producers and showcase talented chefs. They invariably have great stories to tell and it’s a privilege for me to be able to do so, in what I hope is an amusing and informative fashion.

NIGEL BARDEN