THE FOOD INCUBATOR

From Manufacturing Specialist to Industry Thought Leader in One Strategic Campaign

PR | STRATEGY | WEBSITE | GRAPHICS | SOCIAL MEDIA

THE CLIENT

The Food Incubator is a specialist provider of food product development, thermal processing and manufacturing support, helping food and drink businesses bring new products to life from recipe development and testing through to full-scale production training and support.

THE MISSION

The Food Incubator came to The Food Marketing Experts with a brief to establish a clear, professional brand identity, build a strong digital presence, position the business as a thought leader within the food technology and manufacturing sector, and drive awareness of their training courses and Technosoft Data Logger sales all while creating a physical space that reflected the quality and professionalism of the business itsel

WHAT WE DID

Developed the brand's identity from the ground up, creating a clear, professional and distinctive presence in the food technology sector
Designed and developed a brand new website, sourcing and originating visuals to properly showcase The Food Incubator's services and expertise
Created a comprehensive marketing strategy to build awareness across both trade and industry audiences
Delivered a launch news release to introduce The Food Incubator to the wider industry
Developed and placed thought leadership content with priority trade titles, securing features in Speciality Food magazine, Food Navigator, Food Processing and Food & Drink Technology
Drove upselling activity for training courses and Technosoft Data Logger sales
Managed an award entry for Food Product Thermal Processing Specialists of the Year at the 2022 Midlands Enterprise Awards
Created a full suite of brand graphics to support marketing and communications activity
Developed and implemented a social media strategy to build ongoing engagement with the trade audience
Planned and delivered the factory interiors, ensuring the physical space reflected the brand's quality and professionalism
Facilitated introductions to key contacts and sales leads within the industry

WHAT WE DELIVERED

A clear, distinctive brand identity established across all touchpoint
New industry contacts and sales leads generated
A professionally designed factory interior reflecting the quality of the business
Marketing strategy
Graphics
Website development
Interior design
PR
Thought leadership
Award entries