WARNER’S DISTILLERY

How we brought Warner’s Nature’s Finest story to life and filled their tour calendar

PR | EVENTS | SOCIAL MEDIA | STRATEGY | BRAND PARTNERSHIPS | CONTENT CREATION

THE CHALLENGE

Warner’s isn’t just another gin brand. Since 2012, they’ve been on a mission to save the world from mediocre drinks – one sip at a time. Every botanical comes from their biodiverse gardens, hedgerows, and natural springs at Falls Farm, their historic Northamptonshire estate.

Warner’s has world-class gin, a stunning farm estate, and compelling nature tours. But in a crowded spirits market, quality alone doesn’t fill tour seats or drive retail sales. They needed additional exposure for extensive gin range, to cement “Nature’s Finest” brand proposition. Drive awareness (and ticket sales) for distillery and nature tours. Increase social media engagement and following. Grow consumer database for direct sales

WHAT WE DID

Hosted 3 distillery/nature tour press events
Attracted high-profile consumer media
Let journalists experience the farm, botanicals, and processes firsthand
Created authentic content from media attendees

Promotions

Promoted nature tours and gin products through targeted media relations
Secured editorial promotions to drive ticket sales
Positioned Warner’s as leaders in sustainable spirits
Generated compelling stories around “Nature’s Finest” proposition

Social Media

Developed comprehensive social strategy
Created eye-catching, high-performing content
Focused on engagement, not just follower counts
Produced organic content that actually performed

Collaborations

Negotiated high-profile brand collaborations
Arranged sampling with new audiences
Used data-driving incentives for database growth
Connected with entirely new customer segments

Events

Arranged speaking opportunities for founders
Elevated brand through founder visibility
Positioned Warner’s as sustainability thought leaders

WHAT WE DELIVERED

Press event organization & hosting (3 events)
Media relations & journalist engagement
Editorial promotion campaigns
Social media strategy development
High-performing content creation
Brand collaborations (negotiation & management)
Sampling strategy & execution
Database growth initiatives
Speaking opportunity acquisition
Nature tour & distillery tour promotion
“Nature’s Finest” positioning & messaging
ROI tracking & reporting

KEY RESULTS IN NUMBERS

Views

The highest-performing content of the year

Journalists attended tours/events

New subscribers added to database

“Their proven knowledge of the sector, as well as established industry and media contacts, have proved hugely beneficial to Warner’s”

Working with The Food Marketing Experts has been a great experience. The team is enthusiastic, proactive and highly conscientious. Their proven knowledge of the sector, as well as established industry and media contacts, have proved hugely beneficial to Warner’s. Having The Food Marketing Experts on board has helped increase our reach, improve engagement and attract new customers. The campaign which we briefed them on has been well executed and has happily delivered a strong return on investment. Their expert advice and guidance on collaborations and content have been invaluable, enabling us to connect with far more customers with our organic content. The Food Marketing Experts go above and beyond and it has been a pleasure to have them on board as an extension to our in-house marketing team.