ALOHA65

Taking Aloha65 from post-surf dream to must-have spirit brand

PR | STRATEGY | BRAND PARTNERSHIPS | INFLUENCERS | SOCIAL MEDIA | CONTENT CREATION

THE CHALLENGE

Aloha65 had the perfect origin story – a founder’s beach life passion meets a gap in the market for the ultimate post-surf drink. Their spirit range (summer and winter offerings, plus hot sauce and pineapple detonators) was ready to ride the wave.

Our mission was to help the brand grow and create more demand for the product both via direct to consumer and through retailer listings.

WHAT WE DID

Identified influencers to drive brand engagement through the creation of The Beach Box Campaign which saw us create limited-edition Bank Holiday Beach Boxes for targeted influencers
Strategic collaboration with London Grace (self-care meets surf vibes)
Sparked massive user-generated content and brand conversations
Reached 674,000+ people across both brands
Developed 12 new signature cocktails showcasing winter offerings
Produced 26 stunning supporting images
Inspired both consumers and on-trade with innovative serves
Connected Aloha65 with key buyers from our contact book
Secured retailer listing
Landed multiple hamper company partnerships
Built a consumer database through strategic competitions and collaborations
Advised on e-commerce database growth strategy
Positioned Aloha65 as the perfect “beach vibes at home” solution

WHAT WE DELIVERED

Retail listing secured
Multiple hamper company partnerships
Database expansion through strategic campaigns
12 new cocktails + 26 professional images created
On-trade buyer connections established
Influencer strategy & engagement
Strategic brand collaborations
Recipe development & food styling
Professional photography
Buyer introductions & sales support
Retail listing acquisition
Database growth strategy
Trade & consumer media relations
User-generated content campaigns

THE RESULTS IN NUMBERS

Influencers engaged

Audience reach Aloha65 & London Grace combined

Audience reach via media coverage

“The team successfully introduced us to great new audiences”

The team at The Food Marketing Experts worked as an extension of our in-house resource to drive brand awareness and encourage increased engagement. We have really enjoyed working with the team who successfully introduced us to great new audiences – and also produced some fantastic new recipes to demonstrate innovative ways in which to enjoy Aloha65. The services they suggested enabled us to gain more coverage and inspired our customers.