CASE STUDY - BRITISH HERB KITCHEN




British Herb Kitchen




The Customer

Victoria McNeill, the green-fingered founder of British Herb Kitchen first approached us to help with the design and launch of a brand new range of handcrafted herb products. A couple of brainstorming sessions later, the British Herb Kitchen concept was born – bringing together a selection of the best artisan food and drink products, all centered around a herb of the month.

Case Study - British Herb Kitchen
British Herb Kitchen

 

What We Did

We’ve supported British Herb Kitchen with a whole host of marketing support to get the brand from concept to launch. Now, where do we start? Well their striking new website, British Herb Kitchen seems like a great place, and you’ve got it – all the stunning photography was stylized and taken by us (well let’s face it, those mouthwatering recipes speak for themselves).

Love the recipes? Well, we designed and printed the recipe cards found in the boxes, along with the newsletter, flyer, and postcard.

Here at The Food Marketing Expert’s, we love to eat and drink, but we love to talk too – we launched British Herb Kitchens social media platforms and populated it with engaging content. Not only that, we opened our little black book and secured a whole host of high profile PR coverage, and got the product into the hand of some savvy social influencers.

We’re a bit precious about our little black book, but we love bringing brands together, so we initiated a host of brand partnerships for British Herb Kitchen.

The Results

 
Over £30,000 worth of PR coverage in the first 8 weeks of launch, across print, online and radio

890% increase on social media following, across four platforms

We introduced British Herb Kitchen to 12 brand partners

Shortlisted for a high profile industry award

Increased brand awareness

British Herb Kitchen






Victoria McNeill

British Herb Kitchen

 The Food Marketing Experts have been instrumental in getting the British Herb Kitchen to launch. In a few short months, they helped transform a concept into a product and get it into customers’ hands. With endless patience and goodwill, they worked closely with me on all aspects of marketing and I’m delighted with the outcome. Their marketing know-how combined with their food and drink industry contacts are invaluable – professional, fun people with genuine passion for what they do.

British Herb Kitchen






 

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