KUNG FU MAMA
Kung Fu Mama go from unknown Taiwanese brand to 47K followers in one UK launch
PR | AWARDS | STRATEGY | CONTENT CREATION | INFLUENCERS
THE CHALLENGE
Kung Fu Mama was a household name in Taiwan – award-winning, authentic, beloved. But in the UK? They were an unknown brand on the bottom shelf of Sainsbury’s, lost in a category dominated by instant noodle giants and budget alternatives.
We needed to create brand awareness and excitement around the brand, in turn creating the pull into stores and online. Our focus was on bringing the products to life for the consumer, making the brand accessible and showcasing how the noodles are different from the competition.
WHAT WE DID
- Brand name strategy & transition
- UK website creation (English-language)
- Brand positioning & messaging
- Social media strategy & management
- Instagram community building (0 to 47K)
- Recipe development
- Video content production
- Lifestyle photography
- Content planning & execution
- PR campaign & media relations
- Recipe media placements
- Meet-the-maker event organisation
- Sales-driving content creation
WHAT WE DELIVERED
-
Brand name strategy & transition
-
UK website creation (English-language)
-
Brand positioning & messaging
-
Social media strategy & management
-
Instagram community building (0 to 47K)
-
Recipe development
-
Video content production
-
Lifestyle photography
-
Content planning & execution
-
PR campaign & media relations
-
Recipe media placements
-
Meet-the-maker event organization
-
Sales-driving content creation
KEY RESULTS
Instagram followers from new account
£ Total PR value
Sainsbury’s listing supported
“They are very friendly and professional and they know exactly what a business wants and needs”
We were very nervous when first trying to open up the UK market since we are from a faraway country, Taiwan. However, we were very lucky to meet Vhari and her team. They are very friendly and professional and they know exactly what a business wants and needs.
KUNG FU MAMA
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