MORRISONS

Filling Mossions shelves with local food & drink heroes and helped drive consumer engagement

BRAND PARTNERSHIPS | SALES | STRATEGY & INSIGHTS

The Client

Morrisons the nationwide supermarket with 1,815 shops across the UK. The retailer is keen to back British brands and ensure their customers have a wide range of products to choose from.

The Mission

Morrisons St Ives was opening with a bold mission: stock more locally sourced products than any of their stores had before. But where do you find 20+ quality local producers who can actually deliver at scale? Enter: The Food Marketing Experts.

What we did

Our criteria was tough:

Genuinely local (50-mile radius max – no cheating)
Production capacity to meet supermarket demand
Growth potential to scale with Morrisons

The solution was brilliant: We curated over 20 exceptional local producers and hosted an exclusive ‘Meet the Producer’ event at Burgess Hall. The twist? The public voted for which products they wanted on the shelves. Democracy meets retail – and local producers won big.

Morrisons didn’t just stock these products – they championed them:

Prime positioning at store entrances and gondola ends
Eye-catching POS with local branding
Dedicated shelf space with stand-out signage

What we delivered

Supplier base to select from for the event – to engage with the local community
100% local – every single producer within a 50-mile radius
Community impact – regional brands got the spotlight they deserved
Product sourcing expertise
Brand partnership strategy
Retailer listing success

THE KEY RESULTS

Local producers secured retail listings

Drive footfall for new store launch

Great PR story for both the brands and retailer to share

The Food Marketing Experts understand the market and helped us source producers across a wide variety of categories. This level of experience and understanding is invaluable in finding new and exciting products for our customers.