SEGGIANO

553% ROI: How strategic marketing expanded the sales of a premium Italian food brand, Seggiano

PR | SOCIAL MEDIA | RECIPE & CONTENT CREATION | STRATEGY | BRAND PARTNERSHIPS | INFLUENCERS

THE CHALLENGE

Seggiano had spent 15 years building a premium Italian food brand – curating exceptional products from artisan producers, supplying Selfridges and Planet Organic, and earning respect from farm shops and delis nationwide.

They approached us to drive engagement and sales through their website, alongside supporting stockists to drive listings and sales. Create a social media strategy and deliver a strong plan that enables customers to engage with the brand.

WHAT WE DID

Reviewed and analyzed existing content, messaging, and insights
Identified gaps and opportunities across channels
Created tailored content strategy for retailers AND consumers
Aligned everything to brand goals and sales targets

Created fresh recipe collection with stunning food styling
Produced engaging video content
Built comprehensive new image library
Developed multi-channel content plan emphasizing social platforms
Brought Italian artisan story to life visually

Reviewed B2C database (which only contained 150 subscribers)
Created engaging email marketing campaign
Built relationship with existing community
Attracted new consumers strategically
Focused on above-average open rates and conversions

Detailed campaign across consumer and trade (print and digital)
Three targeted media relations campaigns to journalists
Brought products to life through storytelling
Facilitated retailer introductions for new listings

Created strategic brand partnerships
Drove engagement from entirely new audiences
Cross-pollinated communities for mutual growth

WHAT WE DELIVERED

Content audit & strategy development
Recipe development & food styling
Video production
Photography & image library creation
Multi-channel content planning
Email marketing strategy & execution
Database growth programme (150 to 17,350!)
PR campaign (consumer & trade)
Media relations (3 targeted campaigns)
Social media strategy & management
Brand collaborations & partnerships
Retailer introductions
Sales conversion optimisation

THE RESULTS IN NUMBERS

£ Total PR value

£ Newsletter sales

Increase in subscribers in 3 months

“Working with TFME has been hugely beneficial in terms of helping to grow the Seggiano brand”

Working with TFME has been hugely beneficial in terms of helping to grow the Seggiano brand. They are a great team to work with, always thinking ahead to produce engaging content that has the potential to drive sales and support the brand’s key messages. They are successfully and consistently delivering great results across social media, PR, and consumer engagement, which are contributing to a growth in sales and raising brand awareness.

DAN SILVERTON – SEGGIANO