THE CHEESE LADY

Turning a book launch into £56K of brand buzz

PR | STRATEGY | BRAND PARTNERSHIPS | EVENTS | AWARDS

THE CHALLENGE

The Cheese Lady had it all: exquisite artisan cheeses, a sophisticated new website with personalized pairing tools, in-person and virtual tasting events, and a freshly published book – The Cheese Connoisseur’s Handbook.

What The Cheese Lady needed was to be on the map for cheese lovers across the UK, promote the new book, share her expertise, and drive sales to her online shop. That’s where we stepped in.

WHAT WE DID

Secured book signings at key locations
Arranged reviews across food media
Orchestrated foodie festival demos (Foodies Festivals)
Landed speaking slot at Speciality Fine Food Fair expert panel
Instigated regional radio interview secured
Secured social media collaborations with complementary brands
Gained national coverage in lifestyle magazines (print and online)
Orchestrated high-profile food event stage appearances
Strategic competitions and giveaways
Grew the database through prize-driven campaigns
Set up brand partnerships that expanded reach
Boosted Instagram profile through collaboration series
Worked on key awards to enter
Secured judging slots on key awards

WHAT WE DELIVERED

Improved brand awareness nationally
New audience segments reached (foodies beyond cheese purists)
Retail and online channels both amplified
Created a list of awards for the business and the owner to enter
Book launch strategy & execution
Media relations (print, online, radio)
Festival & event appearances
Speaking opportunity acquisition
Social media collaborations
Competition & giveaway campaigns
Database growth strategy
Brand partnership development
Instagram profile optimised

THE RESULTS IN NUMBERS

£ Value of PR

Million views

across social media, trade, and consumer publications

Increase

in database in just 3 months

“TFME’s connections in the food industry were invaluable and they introduced us to a range of opportunities that we wouldn’t have known about otherwise”

It was a pleasure working with The Food Marketing Experts team. I loved their enthusiasm and professionalism. TFME’s connections in the food industry were invaluable and they introduced us to a range of opportunities that we wouldn’t have known about otherwise – such as taking part in the Foodies Festivals and speaking on a panel of food industry experts at the Speciality Fine Food Fair, among others. TFME also helped us to boost our Instagram profile by organising a number of giveaways in collaboration with complimenting brands which were very well received. Overall, a great and professional company who were a joy to work with!