We would like to share some practical tips and ideas to help you plan and ensure that you are fully prepped for your photoshoot.
Potential customers will perceive your brands based on the content and imagery that you share with them. Showcasing your product’s best features is vitally important to successful brand representation so it is imperative that you think carefully about exactly what you want out of your photoshoot and prepare accordingly.
Think about your target audience and who your product is aimed at. The way you present your product by creating the right visuals will need to reflect this. Have a look for visual inspiration from various different sources like social media, the web, magazines etc. and start pulling together images and themes that are similar to what you want to achieve. You won’t be using these exact images but it is an ideal place to start.
CREATE A BRIEF OR SHOT LIST
We want you to make the most of your time with our photographer and creating an itemised shot list will enable us to run an efficient shoot and get the best content we can. You can go into as much detail as you like when creating your brief for all of your content but keep it clear, easy to follow and stay consistent as this will ensure your brand stands out from the rest and is easily remembered. Think about what you would like your end result to look like and where these images will be used. You could maybe sketch out some shots if you have a specific idea in mind.
SET DESIGN / BACKGROUNDS
Designing the sets and background design is an art. Shapes, colours and textures all play in part in helping you tell a story about your product. You probably have a good idea of what kind of set/background you wish to use but ask your photographer what options they have that would work for your brand and order ahead of the shoot if necessary. Neutral backgrounds are safe choices but colourful backgrounds can be great for adding vibrancy to your images. If you choose to use your brand colours, make sure it doesn’t detract from the product itself.
It is important to decide how and what to prop with, including type of materials and how best to use them. Choosing the right props can sometimes be a little tricky, but consider including items that help tell a story, or ones that inject a pop of colour. The more props you have to choose from on the day the better as you can always choose to leave things out – better to be over-prepared than under-prepared!
PREPARING ON THE DAY
Your photographer will have your brief or shot list in advance and will be ready to go. Make sure you bring any additional props or products with you on the day to avoid any last minute issues. Have a great shoot!