WHSmith - Credit WH Smith

Ambient Snacking Live Online Trade Briefing


High street retailer WHSmith has an Ambient Snacking Live Online Trade Briefing, perfect for brands looking to grow their business and offer their snacks into travel and high street on the go market.

With over 600 stores on the high street and another 800+ travel stores at airports, train stations, hospitals, workplaces, and motorway services, WHSmith is one of the UK’s leading retail groups and a household name.

Beyond the UK they continue to open stores in airports, railway stations, hospitals, and shopping malls across Australia, South East Asia, India, and the Middle East.

Stay ahead of the game and sign up for your information pack


Tesco Hot Cross Bun Cafe – Photo Credit – Tesco


Tesco launches first hot cross bun cafe


This new initiative by Tesco will open on the 5th of April for one week only in the build-up to Easter. 

Customers will be able to enjoy a range of hot cross bun-filled dining experiences from the new cafe situated in Shoreditch. 

The café will offer brunch to afternoon tea and even five-course fine dining, all from just £5 per head. Every dish and cocktail served will feature Tesco products with an innovative twist on the hot cross bun – including vegan ‘Hot Cross Bangers and Smash’ at brunch, Hot Cross Scones at afternoon tea, and Hot Cross Bun Espresso Martinis and Hot Cross Bun Steak Tartare at dinner.

Tesco also revealed that the café’s proceeds will go to their charity partner, the Trussell Trust.

“After two years of pared-back celebrations, we wanted to do something special to bring people together this Easter – both through the Tesco Hot Cross Bun Café experience and with this year’s products,” Tesco chief customer officer, Alessandra Bellini said.


IFE – Food Innovation Awards. Photo credit IFE


IFE announces World Food Innovation awards shortlist


Ahead of next week’s IFE event this year’s shortlist for the World Food Innovation awards has been announced. The awards are a celebration of innovation and excellence across every category of the global food industry.

The winners will be announced at IFE on Monday the 21st of March

on the Future Food Stage 15:45 –16:30

We will be sure to share the winners in next week’s new round-up.


Best artisan product

Cacao Barry – WholeFruit Chocolate Evocao

Cheebab – Cheebab The Original

Dina Foods – Handcrafted Artisan Baklawa

Simply Ice Cream – Peanut Brittle Ice Cream


Best brand marketing

Boxed Water Is Better – Boxed Water™

Oumph! – Best Brand Marketing

THIS™ – THIS™ Changes Everything

Uncle Ernies Rum Punch


Best brand/brand extension

Encona – Hot Sauces

Hunt and Brew – Single Origin Dairy milk through coffee company lens

Kepak – Rustlers Cook in Box

Saintly Beverage Co – Cocktail Inspired Saintly Hard Seltzer


Best children’s product

Eat the Change – Cosmic Carrot Chews

Little Dish – Fresh Food For Kids

Hyproca Nutrition Co., Ltd. – Aunulife Ready-To-Eat Probiotics (Orange)

Sprout Organic – Plant Based Infant Formula


Best convenience innovation

Yili Group – Yili Muselibowl Milk Oats Cup

Liberation Cocktails – Pisco Sour

Rice In Action – Self Heating Rice Meal

BettaF!sh – TU-NAH


Best convenience packaging

Alzamora Group – Eco-Pastry Solutions

Kepak – Rustlers Cook In Box

Pure Blue of Norway – Pure Blue

TIPA Corp – Home Compostable Fully Transparent Laminate


Best CSR/sustainability initiative

Andre Farm – Crafter’s Juniper Cheese


Little Freddie – Organic Baby Food Climate Footprinting

Talking Rain AQA – Waterboys

The People’s Pantry


Best drink concept sponsored by Exberry


Boxed Water Is Better – Boxed Water™

Good Rootz – SAPINCA

Liberation Cocktails – On-Tap


Best food concept

ALDI-exclusive Emporium Selection Cheese Fries

All is Good – Healthy, Nutritious Food Processed Using the Mildtech Technology

Fromages Spielhofer – Tête de Moine AOP with Fleurolle

Frostkrone Food – Ready to Eat

Grace Foods – Irie Eats


Best foodservice initiative

Float Foods – OnlyEg Patties

Quorn – (ChiQin)

RISE Brewing Co – Original Black Cold Brew Coffee Multi-Serve

Veganz Group – Foodservice


Best functional product

Chic-kles Gum – Slim and Fit Probiotic Gum

Float Foods – OnlyEg Yolk

Phytaphix – COVMPAQ

REBBL – Stacked Coffee

The Naked Collective – Mude

Zeno Functional Foods – SOBAR


Best health or wellness drink


Kabocha Milk Co – Kabochamilk

Biotiful – Kefir Coconut

Barry Callebaut – Elix

The Naked Collective – Mude


Best health or wellness food

ALDI – exclusive L’oven Fresh Protein Bread

Banza – Banza Supreme Pizza

Float Foods – OnlyEg White

Heura Foods – Heura Burger

Chichio – Chichio Green Peeled Pistachio Butter


Best healthy snacking innovation

ALDI – exclusive Park Street Deli Cauliflower Dips

Borna Foods Ltd – Fibre-Packed Vegan Trail Mixes

Daily Crunch – Sprouted Almonds

Dolfin (UK) Ltd – My Sweet Chickpea

Frostkrone Food Group – Ready to Eat – Beetroot Snacks


Best indulgence product

ALDI – exclusive liveGfree Gluten Free Holiday Donuts

Borna Foods – Chocolate Spread


TSC Food Products GmbH – Baileys Dessert


Best ingredient innovation

Blue Sky Botanics – Baobab Fruit Purée

Float Foods – OnlyEg Yolk

Perfect Day – Animal-Free Milk Protein

BettaF!sh – TU-NAH

Xampla – Vitamin Microcapsules


Best low-or-no product

Aric Air Sparkling Water – Fruit Sparkling Water

Float Foods – OnlyEg Shreds


The Naked Collective – So.Beer


Best natural food or organic product


Better Nature – Tempeh Mince

Sozye – Noya Sauce

Chichio – Chichio Green Peeled Pistachio Butter


Best new business


Good Rootz – SAPINCA

Sozyë – Nish Noya Noyster



Best packaging design

Ardagh Glass Packaging – NaturRein Fruit Jar

Boxed Water Is Better® – Boxed Water™

Elopak – Pure-Pak® eSense Aseptic carton

La Vie – Lardons Vegetaux

PakTech – PakTech handles

Inner Mongolia Yili Industrial Group Co Ltd – Satine organic pure milk biodiversity protection limited edition


Best plant-based beverage

Kabocha Milk Co. – Kabochamilk

Biotiful – Plant Based Oat Kefir Mango

Hope and Sesame – Unsweetened Vanilla Chilled Sesamemilk


REBBL – Stacked Coffee


Best plant-based food product

Better Nature – Smoky Tempeh Rashers

Beyond Meat – Beyond Burger®

DSM Food & Beverage – Maxavor® Fish YE

Heura Foods – Mediterranean Chunks

La Vie – Vegan Bacon

Les Nouveaux Affineurs – L’Affiné d’Albert

LoveRaw – M:lk Choc Cre&m Wafer

The Plant Based Seafood Co. – Mind Blown Dusted Scallops

THIS™ – THISIsn’t Pork Sausages


Best snacking Innovation

Oumph! – Oumph! Crispy Buffalo Bites

Frostkrone Food Group – Ready to Eat – Curry Mango Snacks

GURME212 – Sun Dried Tomato Marinated Cauliflower Crisps

Mitsuba Seaweed Crisps

Superfoodio Limited – Peanut Butter Buttons

Tarwi Foods – Lummus


Best special-edition product

ALDI – exclusive Burman’s Dipping Sauces

ALDI – exclusive Emporium Selection Holiday Goat Logs

Brownes Dairy – Seriously Novelty Favoured Milks

Yili Group – Satine Fresh Milk


Best technology innovation

Bespoken Spirits – Rye Whiskey

Rice In Action – Rice Encapsulation


THIS™ – FAT 2.0™

Xampla – Edible Films


Walkers Crisps Reduced Salt – Photo Credit : Walkers Crisps


Walkers launch its first non-HFSS crisps range with ‘half the salt’


Walkers is launching a new non-HFSS crisps range with “nearly half the salt” of its standard offering.

Simply called ‘45% Less Salt’, the range will debut with three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar.

All three flavours will launch this month in 6x25g multipacks (rsp: £1.75). Mild Cheese & Onion and Lightly Salted will also be available in 45g grab bags (rsp: 85p).

Walkers claimed the snacks had “performed strongly in consumer taste-testing”, with eight out of 10 consumers stating Mild Cheese and Onion “exceeded expectations”.

“We firmly believe this choice should never come at the expense of delicious flavour and with our new range, we’re on a mission to prove that less salt is unexpectedly tasty,” said Walkers senior marketing manager Rachael Smith.


Zizzi joins the at home offering
Zizzi joins the at home offering – Photo credit Zizzi


Zizzi’s joins the at home offer


Zizzi’s has launched a new frozen range for consumers to enjoy at home with retailer Tesco. 

The range consists of 10 Sku’s including a trio of 12” pizzas, five starters and two desserts. The brand is looking to roll out further products in May to increase the range to offer vegan including Vegan rainbow pasta and a chocolate brownie. 

This is on the back of brands such as Leon and Pret offering their at home offers. The British Frozen Food Federation is reporting above-average growth in the sector with sales in value being up 14.4% and 11.5% up in volume. The frozen category is currently outperforming both fresh and chilled in value growth.